Lucy Zee went undercover to see if it was as shitty as it looked.
I’m the founder of Mixergy, where I’ve interviewed entrepreneurs about how they’ve built their businesses. Demographics mismatch with investors–there are so many reasons why dating sites are tough to build and to grow and to make successful. But you can see I have to wait 13 more hours before I get to go back into it. : As a kid, this is how geeky I was–as a kid, I wanted to do leveraged buyouts. I was on the board of a company with 100 employees. I had a new idea and I was making my business plan. I didn’t think about it as an internet company, but more like you know Century 21? : Because I didn’t know anybody in the tech industry, anybody. I’ll use it on my site and hire designers to make it look nice.” But you didn’t even know to do that? : So two out of three people were bumped, which actually caused you issues with your marketing because you were spending a lot of money to acquire all three people when two of them were being rejected and only one was accepted. Now, you download an app and if you don’t like it, you delete it and it’s over. So I show him how to do it and I hit the button and I shoot one of these aliens and I get ten points.The site is aimed at people over 25 “looking for an alternative to casual dating”, and employs a strict membership policy.Current members of Attractive World decide who gains access to the dating site, and if you get admitted, you then also get the power to decide who joins the site by voting for or against new applicants.According to Elite Singles, on average, three in 10 make it through the selection process to gain access to Attractive World.Jeronimo Folgueira, CEO of Attractive World said: “The online dating industry is constantly growing.