” asked recent ads on Facebook, featuring young women in alluring poses.Some of the ads were configured to reach young teens, who were invited to join an app called Ilikeq that let others rate their attractiveness, comment on their photos and say if they would like to date them.If I setup a Google Ad Words campaign targeting “web design” in Norfolk, Virginia, then anyone who sees my ad is probably in my target audience: they’re searching Google to find companies like mine.Facebook ads, like other passive ad platforms (display networks, Linked In, etc.), are shown to people who aren’t actually looking for what you offer.But Facebook knows enough about their users that they can allow you to run ads targeting people in southeastern Virginia who “like” the local Chamber of Commerce.Realize that the people at the receiving end of a passive ad, like a Facebook newsfeed sponsored post, might be you want them in.That’s how 14-year-old Erica Lowder’s picture ended up on display to adult men online.Users of Ilikeq, one of Facebook’s fastest-growing “lifestyle” apps, were able to click through to the Indianapolis girl’s Facebook page.
Here's how retargeting works: Each time you visit a site, it drops something called a "cookie" on to your Web browser. The clicks we did get (which weren’t many) weren’t leading to new leads. I wrote off the idea of paid advertising, and instead focused on building up a grassroots network of referral sources.A lot of people, especially freelancers who want to dip their feet into paid advertising, end up making this mistake.One of my first marketing experiments after opening up my agency’s office in downtown Norfolk, Virginia was to setup a Facebook ad campaign advertising our web design and development services. I assumed that if I ran ads that were targeting people who liked certain business-related keywords, restricted to my local area, inevitably I’d come across someone who was, in fact, looking to commission a new website or web application. Well, my decision to steer clear of ads obviously worked. But a few months ago, somebody asked me if I’d reconsider paid advertising for finding clients after hearing about the runaway success I’ve had advertising my email course, When I created this first campaign, entered in my credit card, and set a daily budget, I thought that I could easily buy project leads.