FORTUNE -- We’ve all fallen victim to or been perpetrator of the classic dating power play – waiting just a few days longer before calling.
But this tactic can teach companies a thing or two on how they should be dealing with their customers, especially in light of Verizon (vz) and Bank of America’s (bac) relatively recent fee fiascos.
First, let’s talk about some differences between men and women when they decide to pull the plug on a relationship in the early phases.
Feelings of inequity in relationships cause us to act out in ways that only exacerbate the problem, and can create destructive cycles that are hard to break.Although they dont want to bond between the sheets, many of them do want to fall in love or find a life partner.But in a world where sex can seem all-important, dating and relationships pose special challenges for them. While illness, depression, or certain medications can cause a temporary drop in sex drive or arousal, people who consider themselves asexual say their lack of interest in sex is a permanent part of their identity.The power of “least interest” stems from an ability to exploit that difference in interest during various interactions, ranging from negotiations over the purchase of something desirable, to convincing your boss to give you a raise, to landing a date for Saturday night.It may not sound surprising to suggest that most of us jockey for power in our business and personal relationships.